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GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA

TABLE OF CONTENTS Cover Page……………………………………………………………………………… Table of contents………………………………………………………………………… Abstract…………………………………………………………………………………..   INTRODUCTION………………………………………………………………………… 1.1 Background of   study………………………………………………………………… 1.2 Statement of the Problem……………………………………………………………… 1.3 Objectives of the study………………………………………………………………… 1.4 Research Questions…………………………………………………………………….. 1.5 Significance of the study………………………………………………………………. 1.6 Scope of the study……………………………………………………………………… 1.7 Limitations……………………………………………………………………………… ...

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