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CHAPTER ONE INTRODUCTION 1.1         Background to the study There has been a debate as to why sports has become such a lucrative global industry in sports management literature, it is the ―uncertainty of sports that gives its unpredictable joy and ...

CHAPTER ONE   INTRODUCTION   1.1         Background to the study   There has been a debate as to why sports has become such a lucrative global industry in sports management literature, it is the ―uncertainty of sports that gives its ...