Download Category: MARKETING PROJECT TOPICS

ABSTRACT This study examines one of the most controversial issues in marketing in the   developing   countries.   “Attitude   of   consumers   to   locally   made products”.   This paper attempts to review arguments and empirical evidence on both sides of the issue, as well ...

ABSTRACT The Nigerian banking system was at no time immune to reforms. This was confirmed by the central bank of Nigeria in her 2006 Annual report.The proliferation of banks in the country over the past decade or two have resulted ...

ABSTRACT This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil ...

ABSTRACT The management of image and reputation had over the years been restricted to corporate organizations. This trend has assumed a different dimension as most countries now evolve various strategies of building good image and reputation that can attract better ...

ABSTRACT This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out the effective marketing strategies for improved performance of manufacturing companies ...

ABSTRACT This work is  aimed at  a  study of  the   problems and prospects of marketing industrial products in Nigeria. Marketers in  the  industrial sector are  no  longer in doubt  as  whether  there  are  problems  facing industrial  products  in  the  market. ...

ABSTRACT This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu. The researcher used survey research method in carrying out the research. A sample size of 168 was randomly selected ...

ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains ...

Abstract This study was on social media advertising and consumer interest: using instagram to advertise Pepsi. Four objectives were raised which included:  To study the influence of instagram advertisement on consumer buying interest, to identify the main factors which are ...

Abstract This study was on an assessment of the impact of flooding on food scarcity and marketing activities, implications for farmers education in Nasarawa Eggon area, Nasarawa state, Nigeria. Three objectives were raised which included:  To determine the impact of ...

Abstract This study was on customer integration and marketing success of airline industry in portharcourt. Three objectives were raised which included: To find out the relationship between lack of motivation of the customer and marketing success of airline industry in ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in ...

ABSTRACT This study was on the role of event planning in promoting cultural tourism in Nigeria. Three objectives were raised which included:  To ascertain what should be done to make festival tourism event better in Ofala festival in Anambra state, ...

ABSTRACT             The purpose of this study was to explore the “Multiple benefits of consumers sales promotion”, using a sample of employee’s / staff and students of university of Benin as sample. The vital contribution of the production or marketing ...

ABSTRACT  The study examined The Significance Of Advertising In The Management Of Business Organization. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria, using Jumia Lagos state hub as a case study. The survey design was adopted and the simple ...

Abstract This study was on marketing of library service in academic libraries. Seven objectives were raised which included:  To determine the need for marketing library services in academic libraries in ESUT library, to determine library services for marketing in Academic ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Selected SMEs in Lagos state hub as a case study. The survey design was adopted and ...

Abstract This study was on Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. Three objectives were raised which included:  To investigate and find out result whether packaging and branding helps in differentiating ...