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Download Tag: IMPACT OF MARKETING RESEARCH


IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL

ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization ...

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IMPACT OF MARKETING RESEARCH IN SMALL SCALE COMPANY

Abstract This research work is carried out to determine the necessity of market research for business survival. The researcher highlighted some objectives to ascertain the frequency organization conduct market research, to find out the most appropriate and effective method in ...

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