Download Tag: CONSUMER BUYING BEHAVIOUR

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in ...

ABSTRACT The aim of this study was to examine the factors that influence consumer buying behaviour on household products in Lagos. The   study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic ...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, ...

ABSTRACT Different types of promotional mix are available to marketing managers for consideration any selection. However, the one that catches the interest of this study is advertising as it relates to consumer buying behaviours. The choice of this topic is ...

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the study 1.7       Scope and limitation of the study 1.8       Definition of terms 1.9       Organization of the ...